Culture Check - A Marketing Strategy

Have you ever noticed a small business operation where everyone in the business marches to the same drummer? Conversely, have you ever noticed a business where operations seem to be completely disjointed? Every business, intended or not, has a culture. The culture of a business is simply the way a business behaves. And, the behavior of a business is simply the reflection of the sum total of its people. As an example, I have purchased my last five vehicles from the same automobile dealership. The primary reason for my loyalty is the customer service. On one occasion, I stopped to visit my favorite salesman. A fellow salesman informed me that my guy was out of the dealership for a couple hours and asked if he could be of help until my guy returned. I said I had planned to look at a particular vehicle. The fill-in salesman quickly found the keys, the dealership plate, and fueled the vehicle for me to test drive. And he continued to be attentive until my salesman returned. In addition, ... [More]